3 Key Aspects of Engaging Consumers Online

(This is a guest post authored by David Rosenfeld, Director at Infinite Conversions) Before the internet came along, engaging consumers was hardly rocket science. You simply sent your best advertisements off to magazines and newspapers or – if you had the funds – to TV and radio stations. Once you had your clientele, all you needed to retain them was simply being nice to them. Service with a smile went a long way. Then the World Wide Web came along and changed everything. New engagement channels opened up, and suddenly customer’s expectations of how they wished to be treated exploded through the roof. When online retailing commenced, it was largely a faceless experience. The user plugged their details into an ordering page, and eventually the items got delivered. All that has changed now, as online customers expect to be treated just as nicely as real-world customers. A WSJ report says that…

The post 3 Key Aspects of Engaging Consumers Online appeared first on VWO Blog.


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