Beer, Tequila and the World’s Easiest A/B Testing Tool: Drunk User Reviews VWO

When was the last time you conducted a usability test (what?) and the reviewer began this way: I have a lot of tequila in my hand, which is pretty cool. A good two years back, Will Dayble, UI and UX expert, told the world “Great UI isn’t there.” The user should feel no friction, and be able to use the website as if there is no boundary between them and the website. But Will also realized that this was easier said than done. So he suggested a way out — design websites like they were meant for drunk users. Drunk User is a Lot Like The Average User Inebriated people are distracted, emotional and childish. Also, they really, really don’t care what your site is supposed to do. If they don’t understand your site, they leave. The bottom-line? If even a drunk user can comfortably use your website, the average user is going to find…

The post Beer, Tequila and the World’s Easiest A/B Testing Tool: Drunk User Reviews VWO appeared first on VWO Blog.

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