Stock Image or Real Image: A/B Testing Provides an Incredible 161% Increase in Conversions

Stock Image or Real Image – what should you use? The debate has been raging for a while now. That’s unfortunate, because there is no one answer that will work for all businesses alike. Why speculate at all, when we can throw the contenders into an A/B test and sit back while statistics find us a winner? Think of it as WWE, except A/B tests are real, and they get you better business. Let’s get right to it then, shall we? Background 160 Driving Academy is an Illinois based firm that offers truck-driving classes and even guarantees a job upon graduation. Visitors to the site primarily use the contact form on the homepage, or the prominently displayed phone number, to contact the academy. Looking to improve the conversion rate on the truck-driving classes page,  the academy reached out to SpectrumInc, a lead-generation software and internet marketing company. The rest (as they…

The post Stock Image or Real Image: A/B Testing Provides an Incredible 161% Increase in Conversions appeared first on VWO Blog.

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