How a Dutch Major Achieved 7.8% Increase in Conversion, by Simply Removing a line

The Client VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice, to portfolio management and mortgages. As a market leader in the healthcare industry and a pioneer in the area of medical liability insurance, VVAA attracts a very healthy traffic to its site. Visitors are greeted with a fairly big header image with a list of benefits and a CTA button. Things were good. Then the VVAA corporate communication had a design idea. A horizontal line representing a  “lifeline” was added right at the bottom of the header image. The lifeline (that’s what I’m going to call it henceforth), it seemed, would be a good addition since it ties in directly with the industry that VVAA operates in. See the ‘The Test’ section for relevant images of the page. The Hypothesis Alwyn de…

The post How a Dutch Major Achieved 7.8% Increase in Conversion, by Simply Removing a line appeared first on VWO Blog.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s