Multivariate Test increases CTA Button Clickthroughs by 9.1%

The Company Established in 1976 primarily as a residential condominium management organization, Provident Hotels & Resorts quickly evolved into a pioneer of the Condominium Hotel Industry. By 1980, they had established one of the first “condo-hotel” properties on the Gulf Coast of Florida. You can reserve rooms in hotels, resorts and condos in Florida on their website providentresorts.com The Test To find out the most promising combination of form title and CTA button text, Sabre Hospitality Solutions Digital Marketing team — the agency hired by providentresorts.com to optimize their website — performed a multivariate test with VWO. Since the reservation console is visible on all their pages, the test was run sitewide by using *websitename.com* pattern to match all URLs. This is how it looks: And after clicking on the dates, the CTA appears which looks like this: The original title on the form, “Make a Reservation” was tested against…

The post Multivariate Test increases CTA Button Clickthroughs by 9.1% appeared first on VWO Blog.

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