Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate

The Company Dachfenster-rollo.de is an online business dealing in window blinds and skylight curtains and is based out of the Netherlands. It is the exclusive importer and distributor of Bloc products in the country. They also offer customized blinds for all types of windows. To improve the conversion rate of their website, they hired ClickValue — an online digital marketing agency. The Test ClickValue did a series of tests on the Dachfenster-rollo website. In this case study I’ll take you through the details of the test that was set-up on one of the most important pages of the website — the page where visitors were required to select the brand of the blind. Originally on this page, visitors had to click on a downward arrow that opened a drop-down list. They could then select one of the available brands and proceed to a different page to choose other specifications such…

The post Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate appeared first on VWO Blog.

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