See What @Thomas_Pink_ Learnt When They Tested Their Homepage on 136k Website Visitors

The Company Thomas Pink is a clothing retail business based out of London, UK. Their shirts are inspired from London’s Jermyn Street, home of traditional British shirt-making. Famed for being the authority on shirting, Thomas Pink slowly expanded their offering to the entire range of clothing for men and women. They have many physical store and also sell and ship their products worldwide on their website thomaspink.com To get more sales from their website, they decided to optimize the homepage. This was done in conjunction with the team at Practicology — an independent eCommerce consultancy with a global footprint. In this case study we’ll be covering one of the A/B tests that they performed on the homepage which increased order completions by 12.18%. The Hypothesis To push more people through the sales funnel, Thomas Pink decided to test adding a shirt finder navigational tool. This, they hypothesized, would make it…

The post See What @Thomas_Pink_ Learnt When They Tested Their Homepage on 136k Website Visitors appeared first on VWO Blog.

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