Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year

In a recent study by Surepayroll on over 19000 consumers, it was found that, on an average, 68% shoppers abandon their online shopping carts. More than 50% of the surveyed users, attributed unexpected costs at checkout as the major reason for not completing their purchase. The second most common reason was that they were just browsing and didn’t really have a purchase intent. To find out how to reduce the alarming cart abandonment rate of your website, checkout the info-graphic below

The post Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year appeared first on VWO Blog.

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