How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders

The Company Drukwerkdeal is an online printing shop based out of the Netherlands. They deal in a variety of photo products ranging from clothing, corporate gifts, presentations and cutlery to a whole new variety of Christmas-theme gifts like cards, posters and calendars. The website has a nice warm feel to it owing to all the colorful products they have for offer. To push more sales from their product pages, Paul at Drukwerkdeal decided to optimize them using Visual Website Optimizer. He went through a number of product pages and realized that the cross-selling message on the pages was not very convincing. And it could just be doing them more harm than good. This is how one of their product pages looked like (notice the links given in green under product description with an intent to cross sell): The Test Paul decided to test removing them and see what effect this…

The post How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders appeared first on VWO Blog.

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