A/B Testing Case Study: Redoing Navigation Bar on Homepage Increased Sales By 15.68%

The Company Harvard Business Services is a Delaware-registered agent and helps people incorporate their companies in Delaware. They also help their clients form LLCs and corporations and assist with filling their franchise taxes. To encourage more people to buy their services they decided to redo the navigation bar on their homepage. With that in mind, they tweaked certain tabs, did away with some and also introduced a new tab. The goal was to get more people to click on the tabs, engage them with the website and ultimately make them buy. On the original homepage, there were 10 tabs namely — Home, Get Started Now, Our Services, Compare, Learning Center, Blog, Make a Payment, Videos, About Us and Contact Us. This is how it looked: In the variation, they made a couple of changes: The “Compare” tab was renamed to “Compare Prices” “Get Started Now” was renamed to “Form a…

The post A/B Testing Case Study: Redoing Navigation Bar on Homepage Increased Sales By 15.68% appeared first on VWO Blog.

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