Slimming Down Content on Category Page Increased Sales by 106.26% [Case Study]

The Company Muc-Off started in 1994 as a manufacturer of cleaning products for bikes. As of today, they deal in a large range of cleaning products for electronic goods, apparel and motor vehicles as well as a new range for fitness goods. To improve the conversion rate of their website, they hired Spot Studio, an international digital agency focussed on developing web solutions that generate profits. Spot Studio did a number of tests that improved the conversion rates of various entities of their website. In this case study we will talk about how Spot Studio increased the conversion rate of category page of Muc-Off’s online store. The Test For one of their A/B tests, Spot Studio decided to tweak the design of the category page. Their goal was to increase product views and maximise sales. The original web design featured information about Muc-Off at the user’s eye level. The purpose…

The post Slimming Down Content on Category Page Increased Sales by 106.26% [Case Study] appeared first on VWO Blog.

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