15 Essential Elements of an Effective eCommerce Product Page

Product pages are the doorways that lead to conversions and revenue for an eCommerce store. A good product page plays a pivotal role in taking a customer from just browsing to actually adding the product to the cart. Most eCommerce websites, therefore, invest a significant portion of their time and money in making their product pages more attractive and persuasive. But then, how do you do this? Essentially, it comes down to creating a great User Experience for your customer. An effective User Experience (UX) requires relevant and useful information designed in a manner which takes the customer seamlessly through the buying process. In this blog post, we are going to talk about 15 product page elements that add to the UX for your product pages and makes them high-converting. You will be familiar with most, if not all, of these. My intention here is to create a short checklist for every element that you can…

The post 15 Essential Elements of an Effective eCommerce Product Page appeared first on VWO Blog.

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