A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

The Company VenueSphere is an online third-party referral business that helps individuals and companies find a perfect venue for parties, meetings, conferences and other events. They are based out of London and their service is completely free for visitors. To capture leads, they have a neat and simple form above the fold on their homepage. The headline, just above the form, “Looking for a venue in London?” describes the value proposition aptly. The headline is accompanied by a sub-headline that originally read, “Call us or fill in a form to speak to a dedicated venue coordinator”. This is how it looked on their homepage: The Test Quoting Ben at Venue Sphere, “Our homepage is fairly broad – it doesn’t perform brilliantly in getting conversions because it’s not very focused. So I wanted to get people’s attention, so they read more about what we do.” And so he decided to play…

The post A/B Testing Copy on Homepage Increased Leads by 69% [Case Study] appeared first on VWO Blog.

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