Adding Customer Reviews Increased Revenue by 7.5%

Disclaimer: The winner of this case study hasn’t been revealed in the post below. Please watch out for an update on the same space on October 16, 2014. This post has been updated. Please scroll down to see which version won. The Company Czc.cz is a leading computers and electronics online store in the Czech Republic. They have a wide range of products from mobile phones, laptops, gaming devices to electronics and IT specialities. To encourage first time visitors to buy from their website, they decided to test adding ratings from Heureka, which is one of the Czech Republic’s most popular price comparison site. This site-wide test was run on all product pages. The good part about adding the Heureka widget is that it runs a script which shows real time customer reviews, ratings and statistics to visitors. Because of the initial hesitation of sharing their customer details with another…

The post Adding Customer Reviews Increased Revenue by 7.5% appeared first on VWO Blog.

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