Adding Customer Reviews Increased Revenue by 7.5%

Disclaimer: The winner of this case study hasn’t been revealed in the post below. Please watch out for an update on the same space on October 16, 2014. The Company Czc.cz is a leading computers and electronics online store in the Czech Republic. They have a wide range of products from mobile phones, laptops, gaming devices to electronics and IT specialities. To encourage first time visitors to buy from their website, they decided to test adding ratings from one of the Czech Republic’s most popular price comparison site, Heureka, on their product pages. Initially wary of sharing their customer details with another site, they decided to test the badge only on 50% of their traffic. The good part about having Heureka widget is that it runs a script which shows real time customer reviews, ratings and statistics to visitors. Here’s how the original product page looked like: The Test Tomas…

The post Adding Customer Reviews Increased Revenue by 7.5% appeared first on VWO Blog.

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