Color your way to Conversions!

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green… BLAH! There are more than 16 million colors and any great blog-post that you come across on the internet will tell you the “feelings” conveyed by only a handful of colors. If you sell to people from different ethnicity and cultures, choosing colors for your website can become even more difficult as one color that relates to wealth and prosperity in a country may relate to mourning in another. How do you go about it then? In this post I will help you choose colors for your website’s CTAs, background and other important entities that you want people to focus on. A believer of “one size doesn’t fit all” and “data (not opinions…

The post Color your way to Conversions! appeared first on VWO Blog.

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